The nationally renowned Cincinnati Playhouse in the Park has served the tristate area since 1959. For ten months of each year, more than 190,000 visitors enjoy classic and contemporary works, including live musicals, comedies, dramas and recent hits, as well as educational and outreach programs.
With two theatres under one roof and sometimes simultaneous intermissions, the speed and efficiency of wait personnel are critical. Unfortunately, a slow payment processing solution made it almost impossible to serve up to 800 thirsty patrons in 15 minutes. Theatre management was constantly flooded with customer service complaints.
The Poynt smart terminal from Elavon enables speedy acceptance and processing of multiple payment types, including chip and magnetic strip cards, Apple Pay, Android Pay, Alipay and WeChat pay. Wi-Fi, USB, Bluetooth, 3G connectivity and a built-in printer offer mobility, while dual touchscreens make customer interactions and checkout easy.
The Cincinnati Playhouse in the Park significantly increased the number of customers served and reduced wait times and labour costs with streamlined transaction processing. As a result, they were able to increase overall customer satisfaction.