Smart devices create satisfied customers
You know that competition for customers is fierce. But fortunately for small businesses, 82% of consumers shop local and 48% say they’ll frequent local businesses more often.1 Your customers come to your business because they want to, not because they don’t have other choices. However, they have expectations that you’ll continue to meet their needs as commerce and technology evolve.
82% of consumers shop local1 – great news for small businesses.
Smart devices like mobile phones and tablets provide consumers with simple conveniences like easily connecting with family and managing their daily lives. But in recent years, the potential for smart devices has truly exploded. More businesses are now also relying on smart point-of-sale (POS) solutions to meet increasing consumer demand for faster, more efficient payment options, as well as a more satisfying shopping experience. A smart POS can help you increase the appeal of shopping at a local business, keeping customers coming back time and again.
Deliver a seamless experience – for you and your customers - with smart POS terminals.
Smart POS solutions offer the flexibility you need for improved customer service and business results. They typically feature analytic capabilities that allow you to better understand your customers’ needs. Sales associates, wait staff and other personnel will have immediate access to such pertinent data as when your customers visit, how much they spend and which products they prefer. This allows you and your team to anticipate when customers will visit and what they are likely to want when they do.
Smart POS terminals will give sales associates, wait staff and other personnel immediate access to data on when customers visit, how much they spend and what they buy.
Stats show 69% of baby boomers believe it’s important for associates to have insight into available inventory, while 53% of millennials think store associates don’t have the tools needed to provide good customer service.2 Ensure that your staff can quickly help customers locate exactly what they’re looking for with smart terminals that let them track and manage inventory, as well as place orders for items that are out of stock.
69% of baby boomers think it’s important to have insight into available inventory.2
Mobile POS (mPOS) systems – tablets, smartphones or other wireless devices that can be used as terminals – are also growing in popularity with employees. A full 62% of retail workers say mPOS devices make work easier for them and 48% prefer using them.3
These devices are highly flexible and can be used anywhere, anytime. Because they are mobile, your staff can assist and check customers out in the aisles and at the table, as well as at the register. In fact, 28% of associates believe mPOS increases the number of products a customer buys.4 So, you’ll not only meet customers’ expectations for efficient service, but also empower your employees to achieve business objectives – particularly more product sales.
28% of associates believe mPOS increases the number of products a customer buys.3
Finish up with hassle-free payment options
As we continue to move toward a cashless society, offering multiple means for customers to pay becomes more critical. Smart POS systems support an array of payment options – contactless for mobile wallets, chip card and mag stripe – and expedite payments quickly and securely. Smart POS solutions also enable faster settlement and reconciliation, as well as comprehensive reporting to keep businesses running smoothly.
Attracting customers is only half the job. Successful businesses engage the right technology and service strategies for customer retention. Over a five-year period, businesses that focused on improving customer experiences achieved compound annual revenue growth rates of 17%, versus only 3% for those who did not.4 Smart devices are a key component in delivering a seamless, positive customer experience that can result in impressive growth for small businesses.
1 Score.org, “What Do Customers Want from Local Businesses?” March 21, 2017.
2 Salesforce.com, “14 Retail Customer Experience Stats That Just Might Blow Your Mind,” May 1, 2017.
3 Capterra, “New Research on Mobile POS Software Systems Usage in the Retail Industry,” January 9, 2017.
4 Forrester, “Customer Experience Drives Revenue Growth,” June 21, 2016.