Fuel business growth with fast access to working capital

Running a small business means staying one step ahead – of customer needs, seasonal trends, and shifting market conditions. Survey research from the National Federation of Independent Businesses* shows that growth initiatives and inventory management are top-of-mind for small business owners each month. That’s why it is important to have the right tools and working capital to seize new opportunities and prepare for the future.

Small business owners want to invest in proven growth strategies

The old adage is true: sometimes, you have to spend money to make money. But that doesn’t mean writing blank cheques – small business owners must make strategic investments in new areas that will attract new customers, boost efficiency, and build loyalty. Consider these approaches:

1. Build up inventory and develop new product offerings

Whether you are gearing up for a busy season or kicking off a promotional campaign, you can’t grow your sales volume without strong inventory levels. Developing a data-driven strategy* for deciding when to reorder input materials and how to value your on-hand inventory is imperative for success – you cannot risk running out of high-demand items or sitting on a surplus of slow-moving products. Further, your business should regularly add new product offerings to generate repeat sales from current customers and attract new target audiences. Tools like the Yelp Trend Tracker* can help you stay on top of consumer preferences, create bundles of existing offerings, and develop new product ideas easily.

2. Boost your website presence and online sales

A sleek website that allows shoppers to seamlessly browse and securely make purchases is table stakes in the modern business landscape. It is imperative for small businesses to invest sufficient time, resources, and expertise into building their web presence to boost online sales and repeat purchases. This includes improvements in search engine optimization (SEO)*, page navigation and load speeds, secure checkout features, and much more. There are a variety of free and paid tools available online to help with web development – but ultimately, it is worthwhile to hire an expert or pay for top-tier services to build a strong website to drive success.

3. Create a loyalty program to reward customers

Loyalty programs are no longer optional for retailers, restaurants and service providers – research from Visa and PYMNTS* shows that 67% of shoppers want to earn rewards from the merchants they regularly make purchases from. This includes exclusive digital coupons, promo codes, free shipping and more as loyalty incentives for repeat customers. Beyond demand from customers, loyalty programs are good for business – industry insights* shows that repeat customers spend more than one-time customers and are more likely to opt for recurring payment options that generate additional revenue.

Taking out a traditional loan isn’t always an option

Growth strategies require cash flow, but what’s the best way to get started? Historically, businesses that need additional cash-on-hand have turned to small business loans*. However, this financial tool is not always the right fit. Applications can be time-consuming and require extensive paperwork – even for businesses with strong financials. It may take weeks to get a decision and even longer for funds to arrive, slowing down urgent plans. On top of that, fixed payment schedules can strain cash flow, especially during slower months.

Quick Capital speeds up access to funding

Small businesses need better options for accessing capital quickly, without incurring additional risk or stretching capacity. That’s where Quick Capital can help – connecting small businesses with fast, flexible capital, without the paperwork and delays of a traditional loan. Funding is based on past sales, and payments adjust automatically with daily card transaction volumes – helping maintain cash flow, even during slower sales periods. No matter how your business chooses to fuel growth, Quick Capital can help you move faster.

Partner with a trusted payments provider to scale your business

Small businesses don’t have to navigate economic challenges or growth strategies alone; the right payments provider can equip you with powerful point-of-sale solutions and working capital tools to position your business for success. Learn how to get started with Quick Capital from Elavon and Liberis to take your operations to the next level.